Sina Weibo Login - Official Portal
Official login for Sina Weibo (新浪微博), China's largest microblogging and social media platform with 580+ million registered users.
ANTI-SCAM WARNING
Weibo phishing attacks frequently target celebrity fans via fake "verified account" login prompts and fake fan group invitations. Only log in at weibo.com or passport.weibo.com. Weibo will never ask for your password or SMS verification code outside the official app or website. Protect your phone number — it's your Weibo identity.
Sina Weibo Login
Access Weibo through official Sina platforms:
Weibo Web Login
Sign in to Weibo directly via weibo.com — the primary web portal for Sina Weibo
Weibo Passport (Account Login)
Sina Passport authentication portal — single sign-on for all Sina and Weibo services
Weibo Open Platform
Developer and business API access for Weibo — manage apps and integrations built on Weibo's platform
Weibo Enterprise / Brand Login
Weibo enterprise solutions and brand marketing portal — manage promoted posts and verified accounts
Security Tips
- ✓Only log in at
weibo.comorpassport.weibo.com - ✓Enable Weibo's two-step verification in Account Settings → Security
- ✓Never click "Weibo login" links sent in private messages — go directly to weibo.com
- ✓Verified accounts (V-sign) are difficult to obtain — be cautious of anyone impersonating celebrities or brands
- ✓Weibo accounts registered with your phone number require that number to recover — keep it updated
About Sina Weibo
Sina Weibo (新浪微博), commonly known simply as Weibo ("microblog"), is a Chinese microblogging and social media platform launched by Sina Corporation in 2009. It combines elements of Twitter and Facebook, offering short posts, photos, videos, and live streaming. With over 580 million registered users and approximately 250 million daily active users, Weibo is China's most influential public social media platform.
Weibo is central to Chinese internet culture — major announcements, celebrity news, and trending events all flow through the platform. It is available via web at weibo.com and through iOS and Android apps. International users can register with an email address, though full functionality requires phone verification.